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Shopping Bag

🎈 Campaign Curveball
Behind the Scenes 🎈



Written by - Bluebella
Here at Bluebella we always love campaign shoots. After months of planning and getting a team together, the shoot is a celebration of the coming season.

This year that feeling was stronger than ever, with the shoot coming after months of lockdown restrictions*, uncertainty and isolation. The mood on set was joyful, with everyone excited to be back in the room creating some stunning imagery for the Spring Summer 2021 campaign.

The huge bouncy balls may also have had something to do with the feel-good vibes…even if one or two did pop along the way!
*Shoot took place in October 2020

INSPIRATION STATION

Getting in to the studio at 9am, one of the first things we do is set up our mood board. A collection of images linked to the theme of the shoot, we refer to the mood board through the day for inspiration.

SS21 BTS

SS21 BTS

SS21 BTS

These giant spheres sometimes had a mind of their own, drifting around and appearing unexpectedly.

You know what they say…never work with children, animals, or…balloons…?

SS21 BTS

DECISIONS, DECISIONS...

It’s always tough to decide what lingerie we want to shoot. We’re biased, but we think it’s all so beautiful! The Wholesale Team help to finalise the choices, indicating what styles have had the most orders so far from stockists. Along with Design input, this helps to whittle down the list – although we always take more to shoot than we end up using!

SS21 BTS

SS21 BTS

SS21 BTS

And as for the stockings… we get through a surprising number of pairs each shoot, what with all the changing in and out of suspender styes. That, and no one is ever able to remember where they left them…

OPERATION GLAM

It’s always fun to watch the hair and make-up teams at work – you can often pick up a few tips and tricks! We loved the dewy natural looks that were created for Curveball – the soft, neutral pallet felt just right for Spring and Summer.

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SS21 BTS

SS21 BTS

SS21 BTS

SS21 BTS

The job of make-up and hair doesn’t end until the shoot is over, with plenty of tweaks and touch-ups during the day.

DREAM TEAM

We’ve worked with Elisabeth Hoff and her team on our last three seasonal campaigns. Finding the perfect balance between professional and fun, Elisabeth’s stunning images speak for themselves.

Suffice to say, we love the way Elisabeth works!

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SS21 BTS

It’s all hands on deck during shooting, which starts around 11am once hair and make-up is looking perfect and then again at 2pm after lunch.

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SS21 BTS

BUBBLE-UP

Edited out in the final shots, Myriam was able to get in (and out!) of the gigantic zorb through a zip. The moving, interactive element of the spheres made this shoot a lot of fun, and created some dynamic images for the campaign.

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SS21 BTS

STRIKE A POSE

And of course, we couldn’t have done any of this without our fabulous models, Myriam and Olivia! Always a dream to work with, these two really embody the Bluebella ethos of contemporary confidence.

SS21 BTS

SS21 BTS

Shop the Spring Sumer 2021 collection now and add a little Curveball chic to your lingerie wardrobe!
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