Bras & Bralettes

The Bluebella collection of bras and bralettes brings together striking designs for every mood and moment. From bold and sexy to everyday comfort, our bras are designed to be worn and cherished for years to come.

Delicate embroidered and lace bras are a timeless favourite, crafted with floral and botanical motifs that highlight the artistry behind our lingerie. For something bolder, opt for open bras featuring cut-outs, strappy details and open cups that balance conceal and reveal design. Demi bras bring subtle shaping with their low-cut style, while sheer bras in fine mesh play with transparency. Latex pieces offer a distinctly provocative look, whilst pearls indulge your sensuality. Our Elevated Essentials are anything but basic, offering beautifully constructed everyday pieces that are both functional and fashion-led. Complete your look with a matching lingerie set — a bra and brief set or a bra and thong set.

FAQs

What’s the difference between a bra and a bralette?
Our bras typically have structured cups and underwiring, and are also referred to as wired bras. Our bralettes have a lighter construction, with no underwiring and a softer, fashion-led shape. These are also referred to as soft bras.

Do you offer DD+ sizes?
Yes - our DD+/E bras extend across a wider size range. We also have a range of DD+ bodysuits.

Can I buy matching sets?
Yes - complete your look with a bra and brief set, bra and thong set or a suspender and stocking set for a cohesive finish.