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Who We Are

Bluebella is an award-winning Lingerie and Nightwear brand, created by Emily Bendell. The story and vision for the brand was simple. Fashion-led luxurious lingerie and nightwear collections designed for spirited and style conscious women. Bluebella is a lingerie brand with strength and modernity at its heart; created to redefine sensuality.

Recent awards include:

  • 2021: Bluebella ranked at No. 2 on the Top 200 Female-Powered Businesses in the UK in a report by J.P. Morgan
  • 2020: Bluebella ranked at No. 28 on the 24th annual Sunday Times Virgin Atlantic Fast Track 100



Are you exceptionally organised and detail orientated? Do you have shoot production experience? Are you able to introduce ways of working and processes to achieve efficiency? If so, this could be the role for you. We are now looking for a Production & Image coordinator to join the Bluebella team.

Location: Hoxton, London UK

Job type: Permanent/Full time

Job description:
  • Produce all Bluebella shoots under the guidance of the Brand Director and Head of Marketing
  • Plan: castings, deal with agencies, and arrange fittings for all Bluebella shoots
  • Book Photographers, hair & makeup artists, retouching resource, travel and send out call sheets
  • Liaise with product team, Ecom, and Marketing to produce content within deadlines
  • Work as the key link between product team, marketing and merchandising for scheduling and shoot planning
  • Prepare shoot lists
  • Schedule additional content shoots for social or ads at marketing request
  • Handle invoices for all shoots
  • Ensure all imagery on the Bluebella site and relevant 3rd party sites is always up to date
  • Create efficiencies in image management

About you:
  • Exceptional organisation and time management skills with a proactive approach to work
  • Strong operational skills and experience within shoot production for a fashion brand
  • Positive and energetic attitude with willingness to learn
  • Self-motivated and able to work well both independently and in a team
  • Excellent communication skills and ability to build trust with internal and external partners
  • Good fashion knowledge
  • Good knowledge of Microsoft Office, especially Excel

How to apply:
Please email your CV, with covering letter – to careers@bluebella.com. As we expect a high number of applicants, we can only reply to those applicants who are successful to the second stage.


Location: Hoxton, London UK

Job type: Permanent/Full time

Salary: £23000 to £26000 per annum depending on experience

Key Objective:
Responsible for merchandising visually exciting, on brand, product and collection pages to maximize sales, conversion and customer engagement. This role will also upload, curate, and maintain assortments on site to support product launches, promotions & markdowns, and overall site experience.

  • Execute product launch plan, including initial product setup (assigning categories and product attributes, information, copy, images, collections, complete the look) and ongoing homepage updates in partnership with cross-functional teams.
  • Review current processes to ensure clear flow of information to delivery timely on site launches.
  • Assist with Trading Marketing calendar strategy.
  • Regularly review competitive landscape to ensure Bluebella best in class Merchandising Strategy.
  • Partner with production to own product information details on the website and ensure accuracy across all channels.
  • Assist in QA of site, including product details and overall functionality, and strategise and execute site experience that meets customer demands. Use data insights, customer engagement KPIs to meet or exceed conversion, AOV targets and manage a commerce driving, on Brand search & site experience.
  • Utilize web analytics, data, customer feedback, and reviews to guide ongoing improvements to merchandise presentation, performance, structure, and navigation.
  • Feed into seasonal Product Meets with data related insight on potential new product opportunities to meet customer search demand.
  • Develop and maintain effective working relationships with Production/Merchandising, Customer Care, Marketing.
  • Strategise alongside Tech and Marketing teams to improve the customer experience online, Product Page copy process and formulate plans to improve category conversion and drive revenue growth.
  • Present sales analysis, highlighting weekly key of note and future action plans.
  • Strive to continually enhance and evolve the online shopping experience.

  • 2+ years of experience in Site Merchandising
  • Strong Excel skills must be competent with Pivot tables, v lookups etc
  • Fluency in e-commerce analytical tools (Google Analytics).
  • Experience working in Shopify.
  • Proven track record of success as demonstrated through sales growth and/or conversion improvement.
  • Demonstrated ability to work independently or collaboratively as needed.
  • Ability to multi-task and prioritize in a fast-paced environment with shifting priorities without losing attention to detail.
  • Strong verbal, written, and presentation skills.
  • A visual eye for aesthetically pleasing product layouts.

This role will be great for someone who has gained similar experience in a fast-paced online business & who is looking for the opportunity to take control of their career & grow alongside Bluebella.

How to apply:
Please email your CV, with covering letter – to careers@bluebella.com. As we expect a high number of applicants, we can only reply to those applicants who are successful to the second stage.


Location: Hoxton, London UK

Job type: Permanent/Full time (3 months trial period)

The Role:
This role will support our customer base through our stylish online store. As well as providing an excellent customer service experience, you will also provide general office support across an interesting and varied range of tasks.

Reporting to the CTO you will:
  • Provide the highest standard in Customer Service
  • Develop an excellent knowledge of the administration and order management of the Bluebella Shopify e-commerce site and connecting systems
  • Manage and prioritise personal workloads effectively
  • Maintain knowledge of Bluebella products to be able to advise on style, size and fabrics
  • Be proactive in ensuring that the Customer Care team delivers a high quality customer experience
  • Continuously seek to improve the customer experience
  • Work with CS Team Leader and Web Manager to help improve the user experience on the site in line with customers feedback
  • Update the Design and Development team on customer feedback to constantly improve the product lines, manage Facebook Messenger, TrustPilot, Hot Jar feedback
  • Positively support all changes and innovation that improves the customer experience
  • Be adaptable and flexible to ensure that customer expectations are always maintained
  • Support with the daily running of our London office with administration tasks as required

  • A positive and bright disposition
  • The ability to use your initiative/self-starter
  • A high level of motivation
  • Great interpersonal skills
  • Perfectly spoken and written English
  • Excellent communication skills
  • Excellent PC skills, including experience of using database systems. Experience using the Shopify and Netsuite system would be an advantage
  • Experience with B2C front line customer interaction in off line or online retail environment essential
  • Excellent knowledge of the Microsoft Office in particular Word and Excel
  • Excellent administrative skills
  • A flexible approach with a ‘can do’ attitude

How to apply:
Please email your CV, with covering letter – to eva@bluebella.com. As we expect a high number of applicants, if you have not heard back within 2 weeks of your application, unfortunately you have not been successful on this occasion.