Who We Are
Founded in 2005, the story and vision for the brand was simple. Fashion-led luxurious lingerie and nightwear collections made with the highest quality at an affordable price. Bluebella is a lingerie brand with strength and modernity at its heart; designed to redefine sensuality.
Bluebella has grown into a multi award-winning brand with a fast-growing profile. The brand was named Lingerie Brand of the Year at the Drapers Awards for the past two years running. Our Dare To Bare campaign championing female empowerment was voted Marketing Campaign of the Year at the Lingerie Awards. Most recently our #LoveYourself campaign for Valentine’s 2019 garnered worldwide press attention.
Bluebella’s rapidly growing roster of stockists includes ASOS, Selfridges, and John Lewis. Bluebella is now expanding internationally, particularly in the US with key stockists including Nordstrom, Revolve and Zappos.
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