Tell us about the story of Skirt Club, what was the original vision and how has that evolved as the brand has grown?
 
Skirt Club began from a very personal frustration. I had experienced sexuality briefly through spaces and felt shocked that this was how sexual exploration played out in the world. It was not how I had hoped my first play party experience would be. It was very clearly built around the male gaze, even when women were supposedly at the centre of them. I realised women rarely had environments entirely of their own; spaces where they could feel safe enough to be curious, expressive, sensual and honest without performance.
 
What started as a private members club for bisexual and bi-curious women became something much bigger. Over the last ten years, I’ve watched Skirt Club evolve into a global female community centred around confidence, connection and self-discovery. Yes, sexuality is part of that, but beneath it is something deeper. Women wanting permission to explore who they are outside of the expectations society puts on them.
 
Today we have over 27,000 members globally and have hosted events everywhere from London and New York to LA, Miami, Sydney and Berlin, in 40+ cities in fact. Along the way, we’ve been featured in extensive international press and television, including appearing alongside Cara Delevingne in Planet Sex, which opened up a broader cultural conversation around female desire and fluidity.
 
What I’m most proud of is that the women who come to Skirt Club often leave with far more than a romantic or sensual experience. They leave feeling more confident in themselves. More embodied. More free. As I like to express, “Confidence Bedroom to Boardroom”.

Building trust is essential for what you do. How did you create a space where women feel safe enough to be vulnerable?
 
Trust was everything from day one. I saw quickly how critical privacy was to our Members who were often in corporate life or simply wanted to keep their private lives private. We built Skirt Club around discretion, consent and emotional intelligence. No men. No photography. No pressure. Women move at their own pace and there is never an expectation to perform.

I think people often misunderstand sensuality and assume it immediately means sex. In reality, most women first need safety. They need to feel relaxed in their nervous system before curiosity can emerge naturally.

I think people often misunderstand sensuality and assume it immediately means sex. In reality, most women first need safety. They need to feel relaxed in their nervous system before curiosity can emerge naturally.  
 
The atmosphere matters enormously too. Beautiful environments. Music. Lighting. Glamour. Conversation. Hospitality. Women notice detail because detail communicates care. Over time, we also learned that vulnerability becomes easier when women see themselves reflected in others. Once one woman shares honestly, others entrust and take her lead. The room softens as a result.

What advice would you give to other women looking to start their own business?
 
Don’t wait to feel fearless.

Most founders begin before they feel ready. If I had waited until I felt fully confident, Skirt Club would never have existed. I took a huge risk and left my corporate career for a life that brought me joy first and foremost.
 
I also think women underestimate the value of intuition in business. We are often taught to lead only with logic and strategy, but instinct matters enormously. Especially when you are building something culturally new. Managing a team of women also requires immense ‘soft power’ in leadership style. Something I had to learn on the job.
 
Protect your energy carefully. Learn who genuinely supports your vision and who simply enjoys proximity to it. Build slowly if you need to. Longevity matters more than hype.
 
And finally, understand that your business will evolve as you evolve. Allow yourself room to grow. I was fortunate to own my company outright, building slowly and organically without the pressure of investors. This ensured the community grew with integrity.

How do you envision Skirt Club evolving over the next 5 to 10 years?
 
We are currently evolving beyond events into a broader wellness and community platform.
The next chapter is focused on digital connection through our upcoming app, which will allow women to engage with the community beyond play parties and geography.
 
I’m increasingly interested in the intersection between sensuality, embodiment, confidence, emotional wellbeing and female leadership. The future of the brand is less about parties alone and more about helping women reconnect to themselves. Such as more recently our Skirt SX Magick retreats in Bali, Paris, Austin and Upstate New York.
 

I believe women are craving a meaningful community now more than ever. Especially in a world that has become increasingly disconnected digitally. They want their BBF (Bi-Bestie) the one they can confide in openly, without judgement.
 
At Bluebella, we too seek to redefine sensuality for the modern woman. How do you indulge your sensuality and prioritise pleasure around your busy life?
 
For me sensuality lives in the small details of everyday life. It’s not only about sex. It’s about presence. I recently sailed the Atlantic to get back to nature and feel alive again.
 
I think modern women spend so much time in productivity mode that we forget pleasure is restorative. Sensuality reconnects us to ourselves. As I’ve grown older, I’ve become less interested in performance and more interested in feeling deeply alive. That, to me, is the real essence of sensuality.