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Be Strong Be Beautiful

In 2016, in celebration of an amazing summer of sport, Bluebella seeks to start a conversation around strength and beauty. Our campaign is all about taking control and having the confidence to build the body that you want to build, regardless of outdated ideas about femininity and muscularity. In our photoshoot with the amazing athletes Amber Hill, Stef Reid and Bryony Shaw, they looked stunning in this special selection of Bluebella lingerie.


Thea Body Thea Body

Thea Body

£11.67 Regular price £31.67


Blake Body Blake Body

Blake Body

£10.83 Regular price £38.33

Sienna Body Sienna Body

Sienna Body



Blake Brief Blake Brief

Blake Brief

£6.67 Regular price £16.67

Ella Brief Ella Brief

Ella Brief



Julianna Top and Short Black Julianna Top and Short Black

Julianna Top and Short Black

£14.17 Regular price £36.67


Maddox Collar Bra Maddox Collar Bra

Maddox Collar Bra

£17.50 Regular price £35.00

We have a new online store exclusively for US customers at www.bluebella.us which allows purchase in US dollars and shipping to the United States. PLEASE NOTE: we no longer offer delivery to the US from www.bluebella.com.