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In 2016, in celebration of an amazing summer of sport, Bluebella seeks to start a conversation around strength and beauty. Our campaign is all about taking control and having the confidence to build the body that you want to build, regardless of outdated ideas about femininity and muscularity. In our photoshoot with the amazing athletes Amber Hill, Stef Reid and Bryony Shaw, they looked stunning in this special selection of Bluebella lingerie.