22nd June 2026
Made To Be Seen
The bra is more than the base of an outfit to be saved for someone else. It is a fashion statement. It makes the look. Not in a look-at-me way, in a this-is-just-how-I-got-dressed way. Every element of your outfit is chosen by you, for you, down to the lace that sits against your skin. That detail is part of what's seen.
Our lingerie is made with that in mind. As our founder and CEO Emily Bendell says: if it's too beautiful to hide, why hide it?
22nd June 2026
Made To Be Seen
The bra is more than the base of an outfit to be saved for someone else. It is a fashion statement. It makes the look. Not in a look-at-me way, in a this-is-just-how-I-got-dressed way. Every element of your outfit is chosen by you, for you, down to the lace that sits against your skin. That detail is part of what's seen.
Our lingerie is made with that in mind. As our founder and CEO Emily Bendell says: if it's too beautiful to hide, why hide it?
We spent a day on Columbia Road in East London wearing it exactly as it was made to be worn. From delicate straps showing over an asymmetric sheer knit on a pub afternoon, to window shopping in open knits layered over sheer bras. This is the edit.
1. Coffee at
Pavilion
An oversized shirt over the Marabel bra, the embroidered strap just visible at the shoulder. It's a relaxed look that doesn't try too hard. Pair with tracksuit bottoms and flat shoes and head out. The iced matcha is worth stopping for.
01 Marabel Embroidered
Sheer Bra
We spent a day on Columbia Road in East London wearing it exactly as it was made to be worn. From delicate straps showing over an asymmetric sheer knit on a pub afternoon, to window shopping in open knits layered over sheer bras. This is the edit.
2. Reading on the Green
An oversized shirt over the Marabel bra, the embroidered strap just visible at the shoulder. It's a relaxed look that doesn't try too hard. Pair with tracksuit bottoms and flat shoes and head out. The iced matcha is worth stopping for.
02 Gabriella Floral
Embroidered Bra & Thong
2. Reading on
the Green
An oversized shirt over the Marabel bra, the embroidered strap just visible at the shoulder. It's a relaxed look that doesn't try too hard. Pair with tracksuit bottoms and flat shoes and head out. The iced matcha is worth stopping for.
02 Gabriella Floral
Embroidered Bra & Thong
3. Browsing the Boutiques
The Soraya bra under an open knit, with striped boxer shorts and flat shoes for a slow afternoon along the shopfronts before cycling back home. The lace is visible through the knit. That's the look, not an accident.
03 Soraya Embroidered
Sheer Bra
5. En Route to the Party
The Anastasia chemise over the Presley trousers, blazer draped over one shoulder, heels. The kind of outfit that looks like it came together without effort and didn’t. This one takes you from wherever you started to wherever the night decides to go.
05 Anastasia Luxury
Satin Chemise
05 Presley Luxury Satin
Flared Trousers
4. Meeting Friends at
The Royal Oak
The Amarosa bra under an asymmetric sheer knit, with jeans. The floral lace strap on show. That was always the point. Add lip gloss and a G&T and you have everything you need for an afternoon with friends.
04 Amarosa Floral
Embroidered Bra & Thong
5. En Route to the Party
The Anastasia chemise over the Presley trousers, blazer draped over one shoulder, heels. The kind of outfit that looks like it came together without effort and didn’t. This one takes you from wherever you started to wherever the night decides to go.
05 Anastasia Luxury
Satin Chemise
05 Presley Luxury Satin Flared Trousers