Hey!

For delivery to US, please use our website at

Delivery to the US is not available from www.bluebella.com

New In

Latest arrivals for your wish list

  
      New In
    
              Serena Brief Mint/Lemon/Black
            
    Regular price
  
  £18.33

      ECO
    
      New In
    
              Dali Soft Body Black/Gold
            
    Regular price
  
  £40.83

      ECO
    
      PERSONALISE
    
      New In
    
              Ottilie Luxury Satin Crop Cami and Short Set White
            
    Regular price
  
  £36.67

          +1
        
      ECO
    
      PERSONALISE
    
      New In
    
              Blake Luxury Satin Teddy Black
            
    Regular price
  
  £36.67

      New In
    
              Cassat Cami & Trouser Set Black
            
    Regular price
  
  £45.00

      New In
    
              Cassat Cami & Trouser Set White
            
    Regular price
  
  £45.00

      Best Seller
    
      New In
    
              Naomi High-Waist Thong Black
            
    Regular price
  
  £18.33

          +1
        
      Best Seller
    
      New In
    
              Naomi Thong Black
            
    Regular price
  
  £16.67

          +1
        
      Best Seller
    
      New In
    
              Naomi Brief Black
            
    Regular price
  
  £16.67

          +1
        
      New In
    
              Naomi High-Waist Thong White
            
    Regular price
  
  £18.33

          +1
        
      New In
    
              Naomi Thong White
            
    Regular price
  
  £16.67

          +1
        
      New In
    
              Naomi Brief White
            
    Regular price
  
  £16.67

          +1
        
      Best Seller
    
      New In
    
              Marseille Mesh-Sided Brief Black
            
    Regular price
  
  £15.00

      Best Seller
    
              Marseille Brief Black
            
    Regular price
  
  £15.00

          +3
        
      New In
    
              Aria Thong White
            
    Regular price
  
  £15.00

          +1
        
      ECO
    
      New In
    
              Trinity Thong Egyptian Blue
            
    Regular price
  
  £15.00

          +2
        
      ECO
    
      PERSONALISE
    
      New In
    
              Clea Luxury Satin Short Chemise Hydrangea Blue
            
    Regular price
  
  £36.67

          +2
        
      PERSONALISE
    
      New In
    
              Helene Luxury Satin Short Pyjama Set Ice Water Blue
            
    Regular price
  
  £45.00

      ECO
    
      New In
    
              Trinity High-Waist Thong Black
            
    Regular price
  
  £18.33

      ECO
    
      Best Seller
    
      New In
    
              Trinity Thong Black
            
    Regular price
  
  £15.00

          +1
        
      ECO
    
      New In
    
              Goya Brief Black/Sheer
            
    Regular price
  
  £18.33

      New In
    
              Cristabel Thong Black
            
    Regular price
  
  £15.00

          +1
        
      ECO
    
      New In
    
              Marian Suspender Red/ Sheer
            
    Regular price
  
  £21.67

      ECO
    
      New In
    
              Marian Thong Red/ Sheer
            
    Regular price
  
  £16.67

      PERSONALISE
    
      New In
    
              Ottilie Luxury Satin Crop Cami and Short Set Black
            
    Regular price
  
  £36.67

          +1

Shop our latest lingerie arrivals and let yourself be seduced by bold silhouettes, unique fabrics and intricate details that redefine sensuality as you know it. From lacy bras to strappy suspenders, our new designs always push the style envelope. The collection has something to satisfy all styling needs, including comfortable, everyday options and provocative sets to fuel the imagination. If you’ve got a thirst for newness, then this is the place to be.

DIFFERENCE BETWEEN OVERBUST AND UNDERBUST	CUP (UK)	CUP (USA)	CUP (FR)	CUP (DE)	CUP (AUS)	CUP (EUR)	CUP (IT)
1" 2.5cm	A	A	A	A	A	A	A
2" 5cm	B	B	B	B	B	B	B
3" 7.6cm	C	C	C	C	C	C	C
4" 10cm	D	D	D	D	D	D	D
5" 12.7cm	DD	DD/E	E	E	DD	E	E
6" 15.2cm	E	DDD/F	F	F	E	F	F
7" 17.7cm	F	G	G	G	F	G	G

UNDERBUST CIRCUMFERENCE	UK	USA	FR	DE	AUS	EUR	IT
26" 66.2cm	30	30	80	65	8	65	0
28" 71.2cm	32	32	85	70	10	70	1
30" 76.2cm	34	34	90	75	12	75	2
32" 81.2cm	36	36	95	80	14	80	3
34" 86.2cm	38	38	100	85	16	85	4
36" 91.2cm	40	40	105	90	18	90	5
37.9" 96.2cm	42	42	110	95	20	95	6

BUST	WAIST	HIP	SIZE	UK	USA	FR	DE	AUS	EUR	IT
31" 79cm	24" 62cm	34" 86cm	XXS	6	2	34	32	6	32	36
32" 83cm	26" 66cm	35" 89cm	XS	8	4	36	34	8	34	38
34" 87cm	27" 70cm	37" 94cm	S	10	6	38	36	10	36	40
36" 91cm	29" 74cm	39" 98cm	M	12	8	40	38	12	38	42
38" 96cm	31" 79cm	41" 103cm	L	14	10	42	40	14	40	44
40" 101cm	33" 84cm	43" 108cm	XL	16	12	44	42	16	42	46
42" 108cm	36" 91cm	45" 115cm	XXL	18	14	46	44	18	44	48
44" 112cm	38" 96cm	47" 120cm	XXXL	20	16	48	46	20	46	50

CUP (UK)	UNDERBUST CIRCUMFERENCE	SIZE	UK	USA	FR	DE	AUS	EUR	IT
A - B	26-28" 66-71cm	XXS	6	2	34	32	6	32	36
A - C	28-30" 71-76cm	XS	8	4	36	34	8	34	38
B - D	32-34" 81-86cm	S	10	6	38	36	10	36	40
B - D	34-36" 86-91cm	M	12	8	40	38	12	38	42
B - D	36-38" 91-96cm	L	14	10	42	40	14	40	44
B - DD	38-40" 96-101cm	XL	16	12	44	42	16	42	46
C - DD	40-42" 101-106cm	XXL	18	14	46	44	18	44	48
C - DD	42-44" 106-111cm	XXXL	20	16	48	46	20	46	50

BUST	WAIST	HIP	SIZE	UK	USA	FR	DE	AUS	EUR	IT
31" 79cm	24" 62cm	34" 86cm	XXS	6	2	34	32	6	32	36
32" 83cm	26" 66cm	35" 89cm	XS	8	4	36	34	8	34	38
34" 87cm	27" 70cm	37" 94cm	S	10	6	38	36	10	36	40
36" 91cm	29" 74cm	39" 98cm	M	12	8	40	38	12	38	42
38" 96cm	31" 79cm	41" 103cm	L	14	10	42	40	14	40	44
40" 101cm	33" 84cm	43" 108cm	XL	16	12	44	42	16	42	46
42" 108cm	36" 91cm	45" 115cm	XXL	18	14	46	44	18	44	48
44" 112cm	38" 96cm	47" 120cm	XXXL	20	16	48	46	20	46	50

Hey!

Swim

swim by colour

Bestsellers

Lingerie

lingerie by colour

Sets

sets by colour

Provocative

Lingerie by colour

Nightwear

nightwear by colour

Hosiery

hosiery by colour

Clothing

Gifts

Gift Services

New In

Filter by

BRA CUP

BRA UNDERBAND

BODY MEASUREMENTS

SOFT CUP BRAS AND BODIES (NON-WIRED)

BODY MEASUREMENTS

SWIM

BODY MEASUREMENTS

BODY MEASUREMENTS

BRALETTE

THONG

SHORT CHEMISE

LONG CHEMISE

HOODY

BODY JEWELLERY BRA

BODY JEWELLERY HARNESS

BODY JEWELLERY THIGH HARNESS

BODY JEWELLERY THONG

WEIGHT(lbs) WEIGHT(kg)
HEIGHT(cm)	HEIGHT(inches)	88 40	99 45	110 50	121 55	132 60	143 65	154 70	165 75	176 80	187 85	198 90	209 95
150	4'9"	S	S	S	S	S	S	M	M	M	M	L	L
155	5'1"	S	S	S	S	S	S	M	M	M	M	L	L
160	5'3"	S	S	S	S	S	S	M	M	M	L	L	L
165	5'4"	S	S	S	S	M	M	M	M	L	L	L	L
170	5'6"	S	S	S	S	M	M	M	L	L	L	L	L
175	5'7"	S	M	M	M	M	M	M	L	L	L	L	L
180	5'9"	M	M	M	M	M	M	M	L	L	L	L
185	6'1"	M	M	M	M	L	L	L	L	L	L	L
190	6'2"	M	L	L	L	L	L	L	L	L

SOFT CUP	SIZE	UK	USA	FR	DE	AUS	EUR	IT
A - C	S	6-10	2-6	34-38	32-36	6-10	32-36	36-40
B - D	M	10-14	6-10	38-42	36-40	10-14	36-40	40-44
C - D	L	12-16	8-12	40-44	38-42	12-16	38-42	42-46
C- DD	XL	14-18	10-14	42-46	40-44	14-18	40-44	44-48

LENGTH (CENTRE BACK)	UK	USA	FR	DE	AUS	EUR	IT
20" 50.3cm	6	2	34	32	6	32	36
20" 51cm	8	4	36	34	8	34	38
21" 52.cm	10	6	38	36	10	36	40
21" 54cm	12	8	40	38	12	38	42
22" 55.5cm	14	10	42	40	14	40	44
22" 57cm	16	12	44	42	16	42	46
23" 58.5cm	18	14	46	44	18	44	48

SIZE	SHOULDER WIDTH	BODY LENGTH	UK	USA	FR	DE	AUS	EUR	IT
XS/S	29" 74cm	25" 63.5cm	6-12	2-8	34-40	32-38	6-12	32-38	36-42
M/L	31" 78.8cm	26.5" 67.5cm	14-20	10-16	42-48	40-46	14-20	40-46	14-20

SIZE	UNDERBAND CHAIN LENGTH (ADJUSTABLE)	NECK CHAIN LENGTH (ADJUSTABLE)	CUP HEIGHT (TOP TO BOTTOM)	CUP WIDTH (BOTTOM EDGE)
XS/S	22.4-33.9" 57-86cm	26.4" 67cm	5.9" 15cm	6.2" 16cm
M/L	30.3-35.8" 77-91cm	28" 71cm	6.2" 16cm	7.2" 18.5cm

SIZE	NECK CHAIN LENGTH (ADJUSTABLE)	WAIST CHAIN LENGTH (ADJUSTABLE)	FRONT CHAIN LENGTH (NON ADJUSTABLE)
XS/S	14.6-19.7" 37-50cm	26.4-31.1" 67-79cm	12.9" 33cm
M/L	14.6-19.7" 37-50cm	28-32.7" 71-83cm	13.4" 34cm

SIZE	WAIST CHAIN LENGTH (ADJUSTABLE)	THIGH CHAIN WIDTH (NON ADJUSTABLE)	FRONT CHAIN LENGTH (NON ADJUSTABLE)
XS/S	24.4-32.3" 62-82cm	25.2" 64cm	11.8" 30cm
M/L	26.8-34.6" 68-88cm	26.4" 67cm	12.2" 31cm

SIZE	WAIST CHAIN LENGTH (ADJUSTABLE)	FRONT PANEL WIDTH (TOP EDGE)	FRONT PANEL HEIGHT (TOP TO BOTTOM)
XS/S	22.8-40.9" 58-104cm	6.3" 16cm	5.9" 15cm
M/L	26-45.7" 66-116cm	7.2" 18.4cm	6.7" 17cm

WEIGHT(lbs) WEIGHT(kg)
HEIGHT(cm)	HEIGHT(inches)	88 40	99 45	110 50	121 55	132 60	143 65	154 70	165 75	176 80	187 85	198 90	209 95
150	4'9"	S/M	S/M	S/M	S/M	S/M	S/M	S/M	S/M	S/M	S/M	S/M	L/XL
155	5'1"	S/M	S/M	S/M	S/M	S/M	S/M	S/M	S/M	S/M	L/XL	L/XL	L/XL
160	5'3"	S/M	S/M	S/M	S/M	S/M	S/M	S/M	S/M	L/XL	L/XL	L/XL	L/XL
165	5'4"	S/M	S/M	S/M	S/M	S/M	S/M	S/M	L/XL	L/XL	L/XL	L/XL	L/XL
170	5'6"	S/M	S/M	S/M	S/M	S/M	S/M	L/XL	L/XL	L/XL	L/XL	L/XL	L/XL
175	5'7"	S/M	S/M	S/M	S/M	S/M	L/XL	L/XL	L/XL	L/XL	L/XL	L/XL	L/XL
180	5'9"	S/M	S/M	S/M	S/M	L/XL	L/XL	L/XL	L/XL	L/XL	L/XL	L/XL	L/XL
185	6'1"	S/M	S/M	S/M	L/XL	L/XL	L/XL	L/XL	L/XL	L/XL	L/XL	L/XL	L/XL
190	6'2"	S/M	S/M	L/XL	L/XL	L/XL	L/XL	L/XL	L/XL	L/XL	L/XL	L/XL	L/XL

Hey!

Filter by

Item Colour

Size

Type

Knicker Type

Collection

Sort by

Sort by