1st October 2026

Introducing No Place Like Home

The trailer to a horror film that never happens. The house party does.

Our Halloween 2026 campaign, directed by Ivana Bobic, looks considerably more sinister than it turns out to be.

Sophia Hadjipanteli fronts it. She is a model, an activist, and the founder of the #UnibrowMovement. Halloween has been her favourite holiday since school.

"People used to always ask me, why are you wearing that? Why are you wearing that? That's so weird. But Halloween is the one day a year where you're allowed to be as weird as you want, and no one questions it because they think it's a costume. But little do they know, Halloween is every single day of my life."

She takes at least six hours to get ready. The film joins her for the last one. That hour, before anyone arrives, is the part of the night that belongs to you alone.

She moves through five pieces as the night builds. The Camelia brief in black lace, worn while the decorations are still going up, for the part of the evening nobody else sees. The Soraya set, sheer lace and polished hardware, for the point where the mood shifts from getting dressed to getting ready. Then the Ophelia, floral guipure lace inspired by wisteria, cut as an open bodysuit and the boldest look in the campaign.

The Margo chemise comes next, floor-length sheer mesh worn open over everything underneath, the last thing on before the door opens. And for the part of the night that actually gets photographed, the Alara bra with the Presley trousers, and nothing in between.

No costume. Just Bluebella.

Watch the film. Shop the edit. Read the full interview with Sophia.