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Bluebella X Nyané - Design Collab of the Year



Written by - Bluebella

Bluebella X Nyané Lebajoa

 The chances are you already know of/follow/admire/adore Nyané Lebajoa. However, on the off chance she’s somehow slipped through your net, Nyané is a blogger and influencer clocking in at a current 935k followers on Instagram (@nyane) and taking the world of beauty and hair (and design…) by storm.

Not only does she dominate the social scene, but Nyané is founder of her own hair and hair-care brand and founder and creative director of her self titled fashion directive.

Crikey, right?
nyane lebajoa bluebella blogger collab collaboration influencer instagram design bra brief kimono lace lingerie sexy

With her peachy style, righteous entrepreneurial mind, knockout face, and ever-changing ever-dreamy hair Nyané was an obvious Bluebella ambassador, and she’s created some gorgeous social imagery for us over the past seasons.

We got all swoony though, and decided it was time to kick our relationship up a notch, so we proposed a design collaboration...

She said yes!

It all began to hot up last year – Nyané flew over to London (v Hollywood of us we know) from Berlin for our initial concept meeting and design day.

Needless to say it was a veritable hotbed of creative activity, with artistic juices flowing and passions for shapes, fabrics and design mingling.

nyane lebajoa bluebella blogger collab collaboration influencer instagram design bra brief kimono lace lingerie sexy
Nyané at our design day in London
nyane lebajoa bluebella blogger collab collaboration influencer instagram design bra brief kimono lace lingerie sexy
Nyané selecting fabrics

Cut to six months later, via multiple sketches, fabric swatch approvals and design/fit sampling rounds, and voilà – the finished Bluebella X Nyané samples!

Enough to induce a physical swoon, the delicate lace and microfiber range, featuring the Nyané Soft Cup Bra, High-waist Brief and Kimono, is an utter stunner.

nyane lebajoa bluebella blogger collab collaboration influencer instagram design bra brief kimono lace lingerie sexy
Nyané in the full Bluebella X Nyané range

And so! Time for the shoot. And who else to model the range but Nyané herself? (A one-woman band or what.)

Nyané has established herself as an ardent globe trotter, living all around the world from Lesotho to London, and Wales to Berlin. We wanted to capture this spirit in the shoot and so set a date to hook up with her at a villa in Lisbon, Portugal, flying our social media head honcho over to act as (wholly willing) woman on the ground.

This presented the opportunity not only to capture the behind the scenes imagery but also to have a general knees-up with Nyané and Philipp (her long standing manager and photographer), it being her birthday weekend!

nyane lebajoa bluebella blogger collab collaboration influencer instagram design bra brief kimono lace lingerie sexy
nyane lebajoa bluebella blogger collab collaboration influencer instagram design bra brief kimono lace lingerie sexy
Behind the scenes at the Bluebella X Nyané shoot in Lisbon

From sun-spotlit poolside and villa shots and softer interior images, to rawer street-style photography on Lisbon’s various infamous mosaic- and moss-clad steps, the model and the pieces shone.

nyane lebajoa bluebella blogger collab collaboration influencer instagram design bra brief kimono lace lingerie sexy
nyane lebajoa bluebella blogger collab collaboration influencer instagram design bra brief kimono lace lingerie sexy
nyane lebajoa bluebella blogger collab collaboration influencer instagram design bra brief kimono lace lingerie sexy
nyane lebajoa bluebella blogger collab collaboration influencer instagram design bra brief kimono lace lingerie sexy
Behind the scenes at the Bluebella X Nyané shoot in Lisbon

As you might have guessed by our gushy spiel, Nyané wasn’t only an all rounder of the finest degree, but a real treat to work with and general lovely human being to boot.

It was a true dream team, and Philipp proved himself photographer extraordinaire. Every image is a positive work of art, and the product looks a million dollars. If the mood images below of Nyané in Bluebella X Nyané don’t make you want to buy the Nyané range immediately then frankly we don’t know what will (so here’s hoping they do).

Beautiful, fashion-forward, soft and very wearable, and offering true underwear to outerwear possibility, both Nyané and us here at Bluebella are hugely proud of the Bluebella X Nyané range that we’ve collaboratively created.

We couldn’t have done it without her. X

See the images below and the collection here.

nyane lebajoa bluebella blogger collab collaboration influencer instagram design bra brief kimono lace lingerie sexy
nyane lebajoa bluebella blogger collab collaboration influencer instagram design bra brief kimono lace lingerie sexy
nyane lebajoa bluebella blogger collab collaboration influencer instagram design bra brief kimono lace lingerie sexy
nyane lebajoa bluebella blogger collab collaboration influencer instagram design bra brief kimono lace lingerie sexy
nyane lebajoa bluebella blogger collab collaboration influencer instagram design bra brief kimono lace lingerie sexy
nyane lebajoa bluebella blogger collab collaboration influencer instagram design bra brief kimono lace lingerie sexy
Nyané in Bluebella X Nyané - the final mood imagery

As if Lisbon-based gorgeousness wasn’t enough, here’s Nyané in Nyané by Bluebella in The Bahamas…yes, our friends are in high places and yes, we like alliteration.

nyane lebajoa bluebella blogger collab collaboration influencer instagram design bra brief kimono lace lingerie sexy
nyane lebajoa bluebella blogger collab collaboration influencer instagram design bra brief kimono lace lingerie sexy
Nyané in Nyané in The Bahamas
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