Log in Sign up
Shopping Bag


Written by - Bluebella


We sit down with one of our favourite bloggers, Chloe Plumstead, to find out all about what it takes to be a Fashion Blogger...

Want to know what it takes to create a successful fashion blog? We sat down with the lovely Chloe Plumstead, who writes The Little Plum, to find out what it takes to be a super stylish fashion influencer in today's fast-paced digital world.

We recently collaborated with Chloe on her special Valentine's Lingerie Edit, where Chloe styled up both the Gia and Julianna styles for her blog, plus she is still giving her followers an exclusive 20% off all Bluebella non-sale products for a limited time only. Head over to her Instagram and hit the link in her bio to grab yours!

Q: How did you get into blogging?  I actually started blogging when I was about 17 [Chloe is 22 now], posting outfits and opinion pieces. This wasn't consistent and I gave up a lot of times, so I usually credit the proper creation of The Little Plum when I invested in the blogging camera I will use today, which is just over two years ago now. When I think about how much time and money I've poured into my blog then two years doesn't feel like a short amount of time, but I feel I'm on the right path. When it comes to blogging, hard work and commitment definitely pays off!

Q: What does a typical blogging day look like? Blogging is not my full-time profession, although it definitely takes up the time and energy of a full-time job! I'm currently in my third year of University completing my English Literature degree, so a typical blogging day looks like reading and researching, followed by social media maintenance, monitoring affiliate programmes and replying to emails, editing and formatting images etc. I tend to shoot looks in bulk if I can, so I can manage my University time more readily. In other words,a typical day is sitting in pyjamas with my laptop and phone, praying for human interaction haha!

Q: What is A) your ultimate styling tip and B) beauty hack? My ultimate styling tip is to build up a good wardrobe of coats and outerwear; from simple outfits to statement pieces. I feel like a good coat can pull together any outfit and you look just that bit more chic and I tend to lean towards faux fur, tailored and oversized pieces. My ultimate beauty hack is to 'bake' powder underneath your eyes - if you're not familiar with this technique, it's when you apply a tonne of translucent or brightening powder underneath your eyes, leave it for however long whilst you finish off your make-up and then finally brush it off at the end. I really struggled with oily under-eyes and this really  helps to keep everything in place as well as brighten up the area.

Q: What's the best thing about blogging?I love having a creative outlet that is entirely my own. I love working for myself and being in control of content that, hopefully, people really enjoy and connect with. I also love the amazing opportunities that have come my way as a result of my blogging career and also how it gives me the opportunity to pursue something I love in the future.

Q: Where does your inspiration for shoots and blog posts come from?Most of my posts are outfit based, so it's usually when I want to showcase a new piece I love or I'm wanting to show how you can style certain things. I'm usually very true to my own style, which is simple and mostly monochrome so often I'm showing how to wear simple pieces and restyling them into different outfits. I try to publish content that I would want to read elsewhere, plus try to mix it up as much as possible so that my blog doesn't become repetitive. It's exciting to keep thinking of ways to create fresh content - it keeps me motivated.

Q: What's your favourite lingerie look? I'm obsessed with triangle/non-padded bras, so anything delicate and lacey in this arena ticks off all of the right boxes for me. At the moment I'm loving the atypical in terms of lingerie - the high neck of the Gia (pictured above) and thick band detailing challenge the standard bralette design (which I still love!), but the applique detailing keeps it feminine and flirty. I feel like something that little bit different always makes you feel extra special.

Q: What do you think your general style will be for the SS16 season? I'm OBSESSED with the upcoming prairie girl trend and I've already started investing in tonnes of white pieces with crochet and tier-detailing galore. Expect to see touches of Western detailing, a lot of blue denim and unkempt wavy hair. In terms of lingerie, I'm going to be stocking up on white and nude bralettes to pop on beneath sheerer pieces, as well as delicate black numbers to peep out under anything lacey.

Remember to head over to Chloe's Instagram and grab 20% off Bluebella in the top link!

Share this:
Facebook Google Pinterest Twitter


We have a new online store exclusively for US customers at www.bluebella.us which allows purchase in US dollars and shipping to the United States. PLEASE NOTE: we no longer offer delivery to the US from www.bluebella.com.