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Written by - Emily Bendell


We give you the low down on our brand new SS16 collection...

Today may be known as 'Blue Monday' (apparently the most depressing day of the year) but here at Bluebella, we're taking things into our own hands. We're going to unofficially call today BlueBELLA Monday as we have just launched our brand new Spring/Summer 2016 collection and if that's not a good reason to help banish the January Blues then we don't know what is!

We're so excited to be able to share with you the first drop from our new range as we look forward to a new year and new season, as we move from an opulent Autumn/Winter season through to a fresh SS16 range, inspired by innocence and indiscretion. Below we give you an exclusive look into some of our personal favourites so what are you waiting for? Get banishing those January Blues!


For the SS16 collection, we've focused on expressing dramatic sensuality through soft satins, sheer mesh and contemporary lace, creating an air of mystery and allure to the lingerie looks you'll be choosing for the season ahead. The Gia is the perfect style to kick us off. A sumptuous style, the Gia bra and briefs set is a lightweight look ideal for balmy summer evenings. Its sophisticated halterneck shape makes its own style statement and together with the decoration of luxe lace dancing over your modesty, the Gia is a fashion-forward look as well as a seductive style choice. We love it because slipping it on can instantly make you feel effortlessly enticing...


We also focused on a confident colour palette to create a directional range that meant every product complimented each other, using captivating golds and perfect pastels in harmony with darker hues. The Tala is one of our favourite styles that combines all of these colour stories. A must-have for your SS16 wardrobe, the eye-catching embellishment of the gold metallic lace detail laid over the stylish sheer mesh will ensure all eyes are on you. The delicate scalloped hem further adds sophistication whilst the low-cut back adds a flirtatious feel. Almost too good just to wear behind closed doors...


Raya  is the perfect bridal lingerie alternative if you are on the search for the Big Day. This delicate balconette bra is stylishly seductive with its whispers of eyelash lace framing the bust and gentle pastel hues bringing in fresh spring tones. The gold satin straps add an air of feminine decadence and loop down into the bust to fashionably frame each cup. Ruched satin on the back strapping ensures a luxe feel both front and back and by teaming with the matching Raya Briefs, you'll feel instantly a new season uplift!


If you're a Nova lover, you'll no doubt love the Luna.With its provocative open cup style, it has a wearable luxe panel of fashion-forward symmetrical lines that really give it a style edge. Confident and contemporary, this style merges experimental design with seductive style and the result is a bold lingerie look that will be the staple of any SS16 wardrobe. If you dare to bare, then team with the matching Luna Briefs  which fabulously show off your derriere with a stylish cut-out detailing.


Tempted by some of the key styles listed above? Have a browse yourself and find your SS16 look!

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We have a new online store exclusively for US customers at www.bluebella.us which allows purchase in US dollars and shipping to the United States. PLEASE NOTE: we no longer offer delivery to the US from www.bluebella.com.